Working with B2B Agencies
Finding the right B2B agency is harder than it should be. Managing multiple agency relationships effectively is harder still - and for many marketing and communications leaders, it's a significant drain on time, resource and budget.
Whether you're looking for a specialist B2B agency partner, running a formal selection process, or managing a roster of agencies and wondering whether you're getting the best from them - this is where we can help.
The Challenge
B2B marketing is a specialist discipline. The agencies that do it well are not always the easiest to find - and the generalist intermediaries that dominate the market rarely understand the B2B sector with the depth it requires.
For senior marketing and communications leaders, the challenges are consistent:
Finding specialist B2B agency talent that genuinely understands your sector and objectives
Running a rigorous, time-efficient search and selection process
Setting new agency relationships up for success from day one
Managing multiple agency partners effectively and getting the best from each of them
Knowing whether your agency investment is delivering the value and ROI it should
How We Help
I work with B2B marketing and communications leaders through FoundB2B - a specialist intermediary consultancy focused exclusively on the B2B sector. It is the only intermediary of its kind.
FoundB2B provides support across the full lifecycle of agency relationships:
Agency Search and Selection
We identify, shortlist and recommend the best specialist B2B agencies for your brief, drawing on the most comprehensive register of B2B marketing agencies in the UK and globally. We manage the RFP process end to end - documentation, agency briefing, pitch coordination and commercial negotiation.
Agency Onboarding and Setup
Getting a new agency relationship off to the right start is critical. We support the onboarding process - setting clear objectives and KPIs, establishing ways of working and ensuring the commercial framework is fit for purpose from day one.
Agency Ecosystem Management
For organisations managing multiple agency partners, the overhead of coordination, performance management and contract oversight can be substantial. We act as an independent intermediary - managing agency relationships on your behalf, measuring performance and ensuring your agency roster is delivering the value your business needs.
Why FoundB2BThere are many intermediaries that help brands find agencies. None focus on B2B exclusively. That specialism is what makes FoundB2B different.
Ready to Talk?
If you'd like to find out more, get in touch for an introduction.