Built to Grow
Most agencies put new business first. In my experience, that's the wrong starting point.
The fastest and most profitable route to growth starts closer to home. Your existing clients are your foundation - retaining them, growing them and making sure they know everything you can do for them is where sustainable growth begins.
New business matters too. But it works best when it's built on top of a stable, growing client base - not used to paper over the cracks of high churn or underperforming accounts.
I've seen it from the client side too. An agency celebrating new business wins on LinkedIn while the existing client sits quietly wondering when they'll next hear a fresh idea or a proactive suggestion. As a client, that tells you something about where you sit in their priorities.
I help B2B agency founders and MDs build a growth strategy that gets the sequencing right - starting with what you have, then building outward with confidence.
Whether you're a start-up finding your footing, a scale-up with ambitions to grow faster, or an established agency ready to accelerate, the work is the same: get the foundations right, then build.
That means:
Positioning and specialism - finding the niche that makes you the obvious choice, not just another option
Value proposition - articulating the value you deliver to clients and to the talent you want to attract
Target markets and ideal client profile - focusing your energy where you can win, grow and be brilliant
Growth planning and execution - aligning your marketing, BD and sales activity behind a single coherent strategy
Pitch strategy and preparation - sharpening your approach to high-stakes new business opportunities, from proposition through to presentation
I work on a retained or project basis, with productised options for agencies that want a defined starting point.