Built to Scale Globally
Building an international presence is one of the highest-value moves a B2B agency can make. It's also one of the hardest to do well - and the graveyard of failed market entries is larger than most people admit.
I've spent 20 years building and managing international agency networks and entering new markets across the US, Europe and APAC. I've opened offices, built partner networks from scratch, and led acquisitions and integrations across three continents. The right strategy depends entirely on your agency, your ambitions and your target markets - and that experience is available to you directly.
There are four ways I can support your international growth:
International Readiness Assessment - a structured, fixed-fee review of your agency's ambitions, capabilities and readiness for international growth, delivered as a findings report with clear recommendations. The right starting point before committing to a larger programme.
Partnership Development - identifying, vetting and onboarding best-of-breed independent agency partners in your target markets, with commercial frameworks and revenue-sharing agreements built to last.
Market Expansion Strategy - advisory support for agencies looking to enter a new market directly. Opening an office in the US or Asia is more complex and costly than it appears. I've done both, and can help you navigate the decisions, risks and practicalities that determine whether it succeeds.
Acquisition as Market Entry - for agencies that want to enter a new market through acquisition rather than organic growth, I can lead the origination work - identifying, qualifying and shortlisting target agencies that match your strategic and geographic objectives.
Get in touch to discuss what's right for your agency.