Built for Profit
A great agency proposition means nothing without the commercial foundations to support it.
Founders who are brilliant at the craft - creative, strategic, client-focused - sometimes find that commercial discipline doesn't come as naturally. The result is an agency that wins good work, delivers it well, and still struggles to grow its margins or build the kind of predictable revenue that creates real options for the future.
The culprits are rarely dramatic. Scope creep that goes uncharged. Pricing that undervalues the work. A P&L reviewed quarterly rather than managed daily. Individually manageable. Collectively they compound - and quietly limit everything else you're trying to build.
I work with agency founders and MDs to build the commercial structure and discipline that should be in place from day one - and to course-correct when it isn't. That includes:
Profitability and margin management - understanding where your money is made and lost, and building a model for sustainable, predictable growth
Pricing and value - ensuring your fees reflect the true value you deliver, with the confidence to hold the line
Contracts and commercial agreements - robust client agreements that protect your agency and reduce the risk of scope creep and over-servicing
Exit and succession planning - whether your horizon is a sale, a management buyout or long-term independence, I help you build a business that's match-fit for whatever comes next
Get in touch to discuss what's right for your agency.
M&A Advisory
When the time comes to explore a sale or acquisition, I work with Dom Hawes at Hunter Hawes & Co., a specialist M&A adviser to founder-owned creative and professional services firms. Dom works directly with founders on exits, acquisitions and value creation, bringing deep sector experience and senior attention throughout.